45
pink cardigan
Skip itSoft demand (-62.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Price range
Great$10.65–$34.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$268K$268K/yr · 1.6M searches
Review moat
Bad5,178.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Growth
Bad-62.6%90-day search growth — must beat 0% to launch
Signals High Returns