47
pink cape
Skip itHigh returns (10.3%) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Good$7.15–$37.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good641.03avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 73K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate