40
pink bunny ears
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great473.06avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Price range
Okay$5.45–$21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 83K searches
Growth
Bad-39.8%90-day search growth — must beat 0% to launch