50
pilot hat
Worth a lookShows a thin review moat (213 avg reviews), but high returns (7.9%) keeps it on the watch list.
Review moat
Great213.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.20–$41.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 114K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate