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pete the cat costume
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great140.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.32–$78.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 295K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.0%90-day search growth — must beat 0% to launch