40
pennywise mask
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.55avg listing price — sweet spot $15–$100
Price range
Great$8.32–$97.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great412.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 128K searches
Signals High Returns