34
pehr
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great100.37avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$39.59avg listing price — sweet spot $15–$100
Price range
Incredible$16.94–$83.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 56K searches
Brand share
Bad100%top-5 brand share — brand-locked demand