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peacock earrings
Skip itHigh returns (8.9%) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good551.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.64–$39.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 126K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate