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pea coat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$80.70avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,733.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$19.47–$287.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 353K searches
Growth
Bad-78.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad15.3%return rate — above 5% kills the launch gate