47
pawfect house
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+218.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.61avg listing price — sweet spot $15–$100
Price range
Great$14.12–$33.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great200avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 118K searches
Brand share
Bad100%top-5 brand share — brand-locked demand