51
patio umbrella with solar lights
Worth a lookShows a sweet-spot price point ($30.00 avg), but weak search conversion (0.2%) keeps it on the watch list.
Avg price
Incredible$30.00avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.19–$111.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$469K$469K/yr · 7.1M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,786.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale