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patagonia jacket
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$64.04avg listing price — sweet spot $15–$100
Price range
Okay$11.92–$191.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 716K searches
Review moat
Bad6,766.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Returns
Bad14.0%return rate — above 5% kills the launch gate