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patagonia hat
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.04avg listing price — sweet spot $15–$100
Price range
Great$14.48–$72.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$304K$304K/yr · 1.1M searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,562.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale