30
patagonia fleece men
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$70.14avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,078.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.03–$346.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$55K$55K/yr · 715K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.3%90-day search growth — must beat 0% to launch