47
passport holder with airtag
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good$4.00–$45.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,552.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 210K searches
Signals No Dominant Brand