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passport bag
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Price range
Great$7.52–$44.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Review moat
Bad7,650.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 132K searches
Signals High Returns