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parka jacket men
Skip itSoft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$83.24avg listing price — sweet spot $15–$100
Review moat
Okay1,941.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 704K searches
Price range
Bad$13.23–$528.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.4%90-day search growth — must beat 0% to launch