52
pap
Worth a lookShows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great$2.81–$62.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,020avg incumbent reviews — the moat a new listing must climb
Market size
Okay$144K$144K/yr · 702K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand