47
pajama pants
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great$20.79avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$8.98–$69.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$194K$194K/yr · 2.8M searches
Review moat
Okay2,731.51avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.3%90-day search growth — must beat 0% to launch
Signals High Returns