45
oversized white button down shirt women
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Avg price
Great$20.73avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great$9.14–$35.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,395.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 345K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate