37
overshirt men
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$64.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,942.46avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.76–$479.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 515K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale