63
overalls
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$28.64avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$13.20–$48.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 14.7M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,532.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad15.1%return rate — above 6% kills the launch gate