60
overalls shorts
Worth a lookShows demand growing +215.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+215.5%90-day search growth — must beat 0% to launch
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$30.63avg listing price — sweet spot $15–$100
Price range
Great$13.32–$78.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good1,048.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 401K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.9%return rate — above 5% kills the launch gate