63
overall dress
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Great$13.20–$52.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$645K$645K/yr · 6.3M searches
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,670.77avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.4%return rate — above 5% kills the launch gate