45
over the shoulder sweater
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Price range
Great$11.41–$42.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good668.52avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.9%return rate — above 5% kills the launch gate
Market size
Bad$10K$10K/yr · 331K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.3%90-day search growth — must beat 0% to launch