44
over the garden wall
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great201.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Price range
Good$2.97–$45.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 60K searches
Signals Low Review Barrier