48
over the door purse organizer
Skip itSoft demand (-4.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Price range
Good$7.17–$32.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,052.97avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 243K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch