52
outfits
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$22.12avg listing price — sweet spot $15–$100
Price range
Great$7.19–$58.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,070.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 1.6M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale