40
ou sweatshirt
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.30avg listing price — sweet spot $15–$100
Price range
Incredible$25.60–$72.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,039.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 69K searches
Signals Low Review Barrier