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orange sweater
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.11avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$10.42–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 774K searches
Review moat
Bad6,769.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Returns
Bad14.6%return rate — above 5% kills the launch gate
Signals High Returns