59
orange sunglasses
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Price range
Good$5.76–$39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$223K$223K/yr · 542K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,448.95avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 5% kills the launch gate