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orange sports bra
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Great$22.45avg listing price — sweet spot $15–$100
Price range
Great$8.18–$52.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,871.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 370K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
Signals High Returns