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orange shirt boys
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Price range
Great$7.49–$45.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.49avg listing price — sweet spot $15–$100
Review moat
Good1,338.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 641K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Returns