61
orange purse
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.58avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Growth
Great+60.3%90-day search growth — must beat 0% to launch
Price range
Good$7.07–$130.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$326K$326K/yr · 717K searches
Review moat
Okay1,928.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate