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orange hoodie
Skip itSoft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Price range
Great$7.65–$64.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 582K searches
Review moat
Bad14,501.24avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.2%90-day search growth — must beat 0% to launch