56
orange hat
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$6.86–$44.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$230K$230K/yr · 621K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,520.98avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand