51
orange curly wig
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.48avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.45–$117.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good710.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 41K searches