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orange cardigan
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Incredible+157.2%90-day search growth — must beat 0% to launch
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Price range
Great$8.28–$36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,982.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 924K searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale