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orange bob wig

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A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 24Conversion 60Competition 52Returns 14Price range 83Avg price 77Brand share 75Review moat 75Quality gap 91

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.88–$50.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.97

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good509.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Market size

Bad$37K

$37K/yr · 45K searches

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