39
orange beanie
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.78–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 216K searches
Review moat
Bad10,395.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-69.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand