50
opal necklace gold
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.95avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,245.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay$7.37–$279.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 192K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale