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onyx storm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$14.99–$45.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Review moat
Great248avg incumbent reviews — the moat a new listing must climb
Market size
Great$908K$908K/yr · 604K searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad15.0%return rate — above 5% kills the launch gate
Signals High Returns