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Only Murders in the Building
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible33.5avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.34avg listing price — sweet spot $15–$100
Price range
Great$12.96–$64.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 204K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier