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Only Murders in the Building

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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 22Conversion 3Competition 17Returns 73Price range 92Avg price 95Brand share 22Review moat 98Quality gap 60

Review moat

Incredible33.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.34

avg listing price — sweet spot $15–$100

Price range

Great$12.96–$64.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$10K

$10K/yr · 204K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

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