45
one sign for first birthday
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Price range
Good$4.68–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,846.85avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$136K$136K/yr · 546K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch