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onceler costume
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.53avg listing price — sweet spot $15–$100
Price range
Great$7.52–$64.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great354.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$180K$180K/yr · 369K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-31.5%90-day search growth — must beat 0% to launch