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olive green shirt
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Price range
Good$6.85–$32.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 1.1M searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,012.45avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate