45
old south hats
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.25avg listing price — sweet spot $15–$100
Price range
Incredible$15.67–$57.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Good701.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$90K$90K/yr · 248K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale