45
old school camo
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.18avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Good$11.63–$165.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,613.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 312K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale