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old man wig
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-60.6% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great277.18avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.84–$23.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 152K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Growth
Bad-60.6%90-day search growth — must beat 0% to launch