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old lady wig
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Price range
Great$8.82–$50.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 1.8M searches
Review moat
Good569.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Growth
Bad-51.1%90-day search growth — must beat 0% to launch